By: Pivot Energy
March 19 2021
As much as 88% of consumers want to support vendors that are changing the world for the better. Across the United States, a growing number of customers are considering sustainability metrics when making day-to-day purchasing decisions. In fact, almost half of U.S shoppers are willing to alter their consumption habits to help the environment. It’s worth noting that this trend is even more significant among millennials — as much as 75 percent of this younger generation are willing to pay a premium for a sustainable brand.
Now more than ever, companies need to be innovative in their marketing strategy. As industries continue to face fierce competition with online vendors and automated services, corporations must find ways of differentiating themselves. Implementing onsite solar solutions and battery energy storage into your corporate business model can play a key role in effectively communicating your sustainability impact to the growing population of people that genuinely want to support forward-thinking businesses. Keep reading to learn how to leverage solar energy and energy storage technologies to generate more loyal eco-conscious customers.
Installing solar technology on property can help you meet this growing demand for sustainable businesses. Whether you choose to install solar panels on your roof, mount them on the ground, or build a carport over your parking lots, adopting renewable energy solutions is a highly visible method of mitigating your environmental impact and decarbonizing your day-to-day operations. Let your solar array stand as a visual indicator of your business’ commitment to providing climate-friendly products or services.
With solar and energy storage, consumers are more likely to associate your brand with being a positive addition to the community that’s dependable and worth patroning. This is a true recipe for success in terms of attracting new customers and encouraging your existing ones to become even more loyal.
Check out our comprehensive step-by-step guide on implementing renewable energy solutions to determine which solar solution is right for your business.
Rising extreme weather conditions, such as snowstorms and wildfires, have made power outages a common threat across the United States. Solar, combined with battery storage, can be a great way for businesses to ensure that they have electricity and can operate throughout an energy grid power outage. According to a study by researchers at the National Renewable Energy Laboratory (NREL), the benefits of installing a solar plus battery storage system outweighs the immense cost businesses face with power outages. Furthermore, advertising the fact that your facilities are energy-resilient and capable of sheltering those in need during outages will help you attract new customers that are cognizant of the rising impacts of climate change.
Join the growing list of companies that are investing in solar technology for their facilities, but be sure to reap all the marketing benefits. It is important to make customers feel connected to your brand in order to retain them over the long haul. After installing an onsite solar solution, take the following steps to stand out and make your customers feel good about contributing to a brand that’s benefiting the environment:
Pivot has a wealth of experience helping companies across the nation adopt onsite solar energy energy solutions. From grocery stores, to self-storage facilities, to universities, to breweries, Pivot has delivered reliable renewable energy systems to the businesses that consumers depend on for necessities and recreation alike.
To learn more about how your business can benefit from solar, reach out to a member of our team for a free consultation today.
Together, solar and storage offer the unique ability to lower both demand and energy portions of a customer’s electricity bill.